2006 Marketing Lesson Learned Submission Form

Did you learn a lesson from a marketing test or campaign in 2006 that you can share with your fellow MarketingSherpa readers? (Yes, you can submit anonymously, or gain fame and a hotlink.)

If chosen, your story will be included in our 5th Annual Wisdom from the Field report to be published January 2007 and *freely* distributed to help everyone learn from each other's experiences. (99 of the mini-stories submitted here will be chosen. Last year more than 350 were submitted.)

Thanks so much for allowing the marketing community to benefit from your lessons from 2006 campaigns. We'd also like to thank Wisdom Report underwriter Omniture, whose support makes free report distribution possible.

P.S. This form uses cookies. If your computer doesn't let you use it, email your lesson directly to TadC@MarketingSherpa.com including your name, organization and URL. Thanks.

1. What type of Lesson Learned is your quote about? Required Question

	A real-life test results story from my 2006 campaigns (Note: this type of lesson has the best chance of making the final cut)
	Specific lesson on Advertising, Marketing or PR tactics I learned from experience this year
	Lesson I learned about office politics, getting a better job, team building
	How to grow a marketing-related agency or consultancy

2. How would you like us to identify and link to you in the report? If you'd like to be anonymous, just write that below. Thanks. Required Question

Your name (or anonymous)
Your organization (or anonymous)
Your URL (or anonymous)

3. Please enter your mini-story here -- it can be as short or long as you like. If chosen for inclusion, we may edit a bit (typos, etc.) but it will be in your words. All submitted stories become the property of MarketingSherpa Inc. Chosen stories will be printed in the annual Wisdom Report distributed to Sherpa's 237,000 readers. Thanks! Required Question