Thank you for taking part in this survey, aimed at investigating how effectively the UK's premium home and garden retailers are utilising digital marketing.
The survey should take no longer than 15 minutes to complete and by doing so you will have free access to the benchmark report that will follow. Please note, questions are optional and sensitive information will not be disclosed.
For help, please contact Ben Potter at Leapfrogg Digital Marketing on 01273 322833.
1. Please add your company details
4. What is the current split of your marketing budget between online and offline activity?
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6. How involved is your company in the use of each of the following online marketing channels?
7. For each of the channels where you are active, what function are they designed to serve within your organisation? (Please note, you can mark more than one for each channel).
8. Please indicate the department responsible for managing each of the channels. (Please note, you can mark more than one department for each discipline)
9. How important would you consider each of these channels to the success of your business?
10. Compared to 2009, please indicate your resource plans in 2010 for each of the same channels. Please note, resource can refer to financial investment and/or time.
11. Where applicable, please indicate the type of agency you use for each channel.
12. What barriers, if any, prevent you from maximising the success of each of these channels?
13. Please indicate the channels below (if any) that you have used in the last year as part of a multi-channel marketing campaign?
14. In relation to your customers, how well informed are you of the following?
15. How important would you rate each of the factors below in achieving high organic/natural search engine rankings?
16. How do you set goals for your digital marketing activity?
17. Please rate your current ability to track the following.
18. Of those areas where you have invested, and you can measure the impact, rate the channel’s ability to deliver return on investment?
19. What is your current and preferred way of working with external agencies?
20. Please rate the importance of the following when working with an agency.
21. If currently working with a digital marketing agency how would you rate them in the same areas?
22. Specifically relating to communication with your agency, please rate the importance of the following.
23. How important do you think it is for your agency to have knowledge in each of the areas below?
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