B2B companies fundamentally differ from their B2C counterparts. Without clear understanding of the unique disparity, B2B leaders far too often apply B2C strategies and tactics in their companies and produce disappointing, and even disastrous, results.
B2B success requires a completely different playbook. In this seminal book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to thrive. As Geehan uncovers, the fate of B2B companies rests in the hands of just a few people. He reveals who they are and how they can drive sustainable, predictable, and profitable growth in your company.
This extraordinary book is an invaluable resource for executives in small, medium, and global B2B companies. The B2B Executive Playbook showcases case studies and research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.
The deadline for entries is January 29, 2012.
