2010 Customer Survey

Thank you for taking the time to complete our survey. Stay tuned for a small token of our appreciation after submitting your answers.

The survey consists of fewer than 30 questions and should take less than 7 minutes to complete.

Your responses will be 100% anonymous unless you decide to enter our raffle for two (2) free meals, in which case we'll ask for your name and email (so we can contact you if you're the winner).

About You

1. What's your gender?

	Male
	Female

2. How many people live in your household?

3. What city do you live in?

4. Where do you shop for groceries

5. What is a typical meal in your household?

6. Do you make separate meals for different family members?

	Yes
	No

7. When was the last time you bought a meal from us?

8. If you answered "never" to the question above, please tell us why you haven't bought a meal from us and then you can skip to the bottom of the survey.

Packaging

9. When you received your meals what was your first impression?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Package was attractive
Package appeared eco-friendly
Package was easy to store/stack
Package made food look appealing
Package made me feel food was sealed and safe

10. Is being eco-friendly (earth friendly) important to you?

	Not important
	Somewhat important
	Very important

What other comments would you like to share about our packaging?

Instructions

11. When you read through the instructions what was your impression?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
I liked the design/layout of the instructions
I found the instructions to be easy to read and follow
I liked that the instructions were attached to the box
I found the instructions to be thorough and contain enough information

What other comments would you like to share about our instructions?

Preparation

12. Please rate your cooking ability/enjoyment

13. Do you use a cooking thermometer

	Yes
	No

14. How many nights per week do you eat out?

15. Where do you typically go?

16. On average how much do you spend?

17. When you are in a pinch, what do you eat?

18. When you prepared the meal what was your experience like?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Thawing food in refrigerator 24-48 hours before works well
Preparing the food was easy and enjoyable
Time it took to prepare the food was acceptable
Clean up after preparing food was acceptable

19. Did you use the quick defrost instructions provided?

	Yes
	No

What other comments would you like to share about preparing the food?

Quality/Taste

20. When you ate the food what was your experience like?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
I found the food to be high quality
I found the food to meet my “organic” expectations
I found the food to meet my “healthy” expectations
I enjoyed the taste of the food
I enjoyed the variety of items included within the meal

What other comments would you like to share about the taste and quality of the food?

Cost/Value

21. What was your perception of the value of your meal?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Overall, I found the food to be a good value
I found the portion size to be adequate for 2-3 servings
I found the food to be of high quality for the price
I found the home delivery to add value

What other comments would you like to share about the price/value of the food?

Service/Delivery

22. What is you perception of our service and home delivery of our meals?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
Having the meals delivered frozen to my door is very convenient
The $10 delivery fee for orders under $200 is affordable
Having delivery available once per week is sufficient for my/my family's needs

23. What is the best day/time for delivery?

	Monday	Tuesday	Wednesday	Thursday	Friday	Saturday	Sunday
Morning
Afternoon
Evening

What other comments would you like to share about our service/delivery?

Online Ordering

If you have a chance to go to our website www.theorganicdish.com please share your thoughts.

24. What did you think of our website and online ordering process?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree	Not Applicable
I found the website easy to navigate
I liked the layout and design of the website
I found a lot of helpful information on the website
I found the information I needed on the different meals
I found enough variety for me and my family in the meals offered
I found the experience of ordering food online to be convenient
I felt that ordering food online would be safe and secure

What other comments would you like to share about our website and online ordering?

Overall Experience

Let's hear it. What's your most and/or least favorite thing about the meal you received from The Organic Dish? What, if anything, exceeded your expectations? What failed to meet your expectations? What should we promote? What should we improve?

25. Do you know you can walk in to our retail kitchen and shop from our freezer Monday through Saturday?

	Yes
	No

26. Do you know we have a "What's Fresh" blog where - among other things - we list what we have fresh at our kitchen each Wednesday, Thursday and Friday?

	Yes
	No

Value Adds

27. What are your thoughts about organic food, healthy food, and being eco-friendly?

	Strongly disagree	Disagree	Neutral	Agree	Strongly agree
It is very important to me to eat organic food
It is very important to me to eat healthy food
It is very important for me to be eco-friendly
It is very important to me to eat locally sourced food

What other services or products could we provide that would be of value to you?

28. What can we do / offer to get you to a) purchase more, and b) purchase more frequently?

29. What can we do / offer to convince you to introduce The Organic Dish to three of your friends?

	Offer a free meal to share with my friends (along with printed information on The Organic Dish)
	Start an incentive / referral program
	Nothing - I refer businesses because I think they are great, not because of an incentive
	Other

What other comments do you want to share about organic food, healthy food, and being eco-friendly?

If you are interested in being entered into our drawing for two (2) free meals, please enter your first and last name and your email address.

First Name

Last Name

Email Address

	Safeway
	King Soopers
	Whole Foods
	Vitamin Cottage
	Sprouts
	Sunflower Market
	Other

	< 1 week ago
	< 1 month ago
	< 3 months ago
	> 3 months ago
	never