Profectio's Corporate Blogging Survey

1. Who is blogging within your company? Required Question

2. Did your company begin the blog to satisfy a specific need or because you feel that your company needs to participate in this medium? Required Question

	To satisfy a specific need
	Felt company needs to participate in blogging

3. Who is the target audience for your blog? Required Question

4. How long has your company blog been up? Required Question

	0 - 3 Months
	4 - 6 Months
	7 - 12 Months
	1+ Year

5. How often do you add a blog post? Required Question

6. Why did you start a corporate blog? Required Question

7. Is your primary target audience business to business or consumer? Required Question

	Business to business
	Consumer

8. Do you monitor what is being said about your company on other blogs? Required Question

9. Do you have blogging guidelines in place? Required Question

	Yes
	No

10. How do you think your blog fits into your company's communications strategy? Required Question

11. Have any of your blog posts been picked up and linked to by other bloggers? Required Question

	Yes
	No
	Not Sure

12. What is the main impact that your blog is having on your business?

13. Have any of your blog posts been picked up by an "traditional" media publications?

(newspapers, TV, radio, etc) Required Question

	Yes
	No
	Not Sure

14. Can you trace back any business as a result of your blog? (completed a sale, versus just general interest) Required Question

	Yes
	No
	Not Sure

15. Are you satisfied with the level of interaction on your blog(s)? Required Question

	Yes
	No, would like more comments posted

16. Compared to today, how important do you think blogs will be by 2008? Required Question

17. Which county is your company's head office located in? Required Question

	Canada
	US
	Other

18. Is the company or institution you work for a government institution, non-profit organization, a corporation or a financial institution? Required Question

	Government institution
	Non-profit organization
	Corporation
	Financial institution

19. How many employees work for your company or organization? Required Question

20. Which of the following best describes your company's total revenues? Required Question

	Less than $1 million
	$5 million to $9 million
	$10 million to $20 million
	$20 million to $50 million

21. Would you like to be emailed a copy of the survey results? If so, please provide your email address (this will not be published)

	CEO
	Senior Management
	Team Members (multiple people from out company contribute)
	Our PR Firm
	Our Advertising Agency

	Customers
	Media
	Prospective customers
	Staff
	Investors

	Once a day
	Several times per day
	Once a week
	Several times per week
	Several times per month

	Knowledge Sharing
	Internal Communications
	Project Management
	Personal Knowledge Management
	Team Management
	Pr/ Marketing
	Demonstrate Thought Leadership
	Publish content and ideas
	To Help Build a Community
	Thought leadership
	A way to get information quickly to customers

	Much more important
	Somewhat more important
	About the same
	Much less important
	Somewhat less important

	1
	2 - 4
	5 - 9
	10 - 19
	20 - 99
	100 - 499
	500 - 1,000
	1,001 - 4,999
	5,000 - 9,999
	10,000 - 19,000
	20,000 or more