Love shopping online? A survey for women!

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Please take a few moments to participate in our survey about women’s online shopping preferences.
We’re specifically referring to women shopping online for technology products such as digital cameras, cell phones, laptop/desktop computers, iPods/MP3 players, TVs—that sort of thing.

The survey should take no more than 8 minutes to complete. Thank you!

1. When you’re shopping online for technology products, how important/useful are the following to you?
(Please rate on a scale from 1 to 5.)

	Rarely think about it.	.	Can take it or leave it.	.	Can’t live without it!
Customer reviews and ratings
Expert reviews and ratings
The option to compare products (e.g. by features, price)
Multiple product images
Easy to understand product descriptions (i.e. less “techno speak”)
Ease of navigation (i.e. finding your way around the site)
Wish list (i.e. save your choices for future purchase)
Gift registry
Ability to sort products (e.g. by stars ratings, price, most popular, etc.)

12%

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